JetBlue x Tuft&Needle

Tuft & Needle partnered with JetBlue to bring the coziness of home to 30,000 feet with all-new Mint suites.

JetBlue and Tuft&Needle have such brand alignment in how they think about their customers and their focus on customer experience that it was a no-brainer to partner with them to do something special in-flight. Partnering with JetBlue to make sleeping on an airplane feel like sleeping in your bedroom was a dream come true. (See what I did there?)

In November 2020, JetBlue announced a refreshed Mint experience, featuring a Tuft & Needle-designed travel blanket and memory-foam pillow, plus a Sleep Kit complete with a sleep mask, earplugs, and items to freshen up before landing. Shortly after, the big news dropped, that Tuft&Needle had worked with JetBlue to reimagine their Mint experience by elevating inflight comfort to new levels.

Tuft & Needle custom-designed the seat cushion to include T&N Adaptive® foam, which reclines into a cozy sleep space that’s the closest you can possibly get to being your bed without hauling it along for the ride (the check fees would be ridiculous!). These enhancements, plus more, will make every Mint customer feel right at home even when 30,000 feet in the air.